# Halifax's Purple Cow launches cell plans from $40 a month in Atlantic Canada

> The internet provider's new mobile service runs on a big carrier's national 5G network, with plans from $40 for 10 GB to $60 for 100 GB and no intro pricing.

- Published: 2026-11-13T15:26:00.000Z
- By: The Circuit Staff
- Type: News
- Topics: Telecom
- URL: https://thecircuit.ca/posts/2026-11-13-purple-cow-mobile-atlantic-canada/

Purple Cow Internet, the Halifax-based internet provider, has launched a mobile service in Atlantic Canada, [Cartt.ca reports](https://cartt.ca/purple-cow-launches-mvno-in-atlantic-canada/). Purple Cow Mobile is a mobile virtual network operator (MVNO): it rents capacity on one of the big national carriers, which it hasn't named, and sells its own plans.

## The plans

Plans start at $40 a month for 10 GB of full-speed data and go up to $60 a month for 100 GB, all with unlimited talk and text, according to Cartt. On its [mobile page](https://purplecowinternet.com/mobile/), Purple Cow says:

- Every plan is month to month, and the listed price is "the real price, not an intro rate."
- Coverage is national 5G with no roaming charges inside Canada.
- You bring your own phone. Porting your number is free, and setup is by eSIM, which works on the iPhone XR or newer, Samsung Galaxy S20 or newer and Pixel 3 or newer. Older phones get a physical SIM in the mail.
- Support is based in the Atlantic provinces and open seven days a week.

"Atlantic Canadians have spent decades as an afterthought to the big telcos," CEO Bradley Farquhar said in the announcement, adding that cell service was the most common request from its internet customers.

## Who Purple Cow is

Founded in 2018, Purple Cow sells internet, TV and home phone to more than 48,000 customers in Nova Scotia, Prince Edward Island and Newfoundland, and is building its own fibre-to-the-home network. Mobile is its biggest expansion so far.

The launch comes as the CRTC checks on its mandated MVNO regime, set up in 2021 with a seven-year sunset: last month it asked national and regional carriers for an update on how access deals are going, Cartt notes.

**Why it matters:** A price that doesn't jump after a promo period is rare in Canadian wireless, and a local provider adds another option for Atlantic Canadians. Before switching, compare the 100 GB plan against current flanker-brand deals, and check that your phone is unlocked.